Strategic use of social media to help in a job search, or grow one’s professional network, has taken on even greater importance during the COVID-19 pandemic.
With many job seekers, recruiters and human resources executives working from home, social media is filling in the gaps created by the loss of in-person networking opportunities and employment intelligence normally gleaned at impromptu meetings near the company watercooler or at job fairs, workshops or conferences.
Employment experts agree that LinkedIn is the go-to platform for job seekers and recruiters, as well as employed individuals wanting to expand their professional footprint.
“LinkedIn is an excellent tool and every job seeker should be on it,” said Jenny Showalter, client services manager at Aviation Personnel International. Many companies have their own LinkedIn profiles, which also can be helpful to those looking for a new position, she added.