API WorkWell

API Culture Care™

A proactive investment in organizational wellness, focused on leadership development, attraction, retention and root cause analysis of underlying cultural issues.

Strengthen Alignment. Retain Top Talent. Elevate Performance.

Company culture matters more than ever, especially as it pertains to attracting and retaining top talent.

Besides, most people value an empowering leader and long-term stability over a bigger paycheck.

So how does your culture stack up?


What if you had an aviation-specific assessment tool to measure, benchmark and strengthen your team dynamics?

At API, we combine five decades of aviation workforce expertise with cutting-edge, data-driven insights to create environments where teams thrive.

We created the API WorkWell™ program specifically for aviation leaders to:

  • Evaluate your current work environment using A.I. analytics and PhD-level insights.
  • Provide a custom roadmap as well as ongoing assistance from an API Coach to translate feedback into action.  
  • Hold you accountable to make meaningful changes, helping implement effective strategies to create alignment and keep your team performing at the highest levels.
  • Benchmark your organization against similar operators.

“Culture is the story of your organization as told through the behaviors of your employees.” 
– Dr. Amy Grubb

When to Invest in Culture

Many aviation organizations experience challenges impacting their work environment, making it the perfect time to invest in a cultural assessment. Have you recently faced one or more of these obstacles?
  • New leadership
  • Misalignment between staff and leadership
  • Significant or rapid growth
  • Strategic shifts
  • High employee turnover
  • Mergers or acquisitions
  • Lack of communication and transparency
  • Instability due to external factors

About API WorkWell™

At API, we go beyond theory.

Our leadership development program delivers actionable, evidence-based strategies to boost alignment, communication and trust. Our two-phased approach will help you build a stronger, more connected team—and drive lasting results.

Phase I: Diagnostic and Treatment Plan

UNDERSTAND

Review existing organization health strategies, identify what's going well and pinpoint "symptoms" of an unhealthy culture for further assessment. API will:

  • Educate your team on the importance of organizational health and why this assessment matters.
  • Explain how this leadership program is different from annual HR employee surveys.
  • Determine areas to assess (e.g., leadership, communication, development, etc.)

EXAMINE

Use qualitative and quantitative assessment tools to examine underlying issues and their impact on your organization’s overall health. API will:

  • Deploy anonymous quantitative online surveys to gather initial data on organizational wellness and employee perspectives.
  • Code and categorize results via an AI-generated analysis.
  • Conduct individual interviews with key personnel to gain deeper insights.
  • Use PhD-level data scientists to interpret the qualitative and quantitative data.

DIAGNOSE

Deliver a health report with a “diagnosis” that includes identifying strengths (vital signs), areas needing improvement (symptoms) and potential risk factors (complications). API will:

  • Provide a comprehensive wellness report for the aviation leader, focusing on root cause analyses and actionable takeaways.
  • Deliver a shortened report for broader leadership team distribution.
  • Generate customized reports based on the needs of different audiences (e.g., leadership, HR, or operational teams).

UNDERSTAND

Discover your cultural landscape, identify what's going well and pinpoint "symptoms" of an unhealthy culture for further assessment. API will:

  • Educate your team on the importance of culture and why this assessment matters.
  • Explain how this program is different from annual HR employee surveys.
  • Determine areas to assess (e.g., leadership, communication, development, etc.)

EXAMINE

Use qualitative and quantitative assessment tools to examine underlying issues and their impact on your organization’s overall health. API will:

  • Deploy anonymous quantitative online surveys to gather initial data on culture and employee perspectives.
  • Code and categorize results via an AI-generated analysis.
  • Conduct individual interviews with key personnel to gain deeper insights.
  • Use PhD-level data scientists to interpret the qualitative and quantitative data.

DIAGNOSE

Deliver a health report with a “diagnosis” that includes identifying strengths (vital signs), areas needing improvement (symptoms) and potential risk factors (complications). API will:

  • Provide a comprehensive report for the aviation leader, focusing on root cause analyses and actionable takeaways.
  • Deliver a shortened report for broader leadership team distribution.
  • Generate customized reports based on the needs of different audiences (e.g., leadership, HR, or operational teams).

Phase II: Ongoing Care

TREAT

Count on API’s experts to guide your CARE plan through every step of your wellness journey. API will:

  • Collaborate with teams to refine and implement a tailored organizational wellness roadmap.
  • Drive lasting improvements for long-term organizational health.

CARE

The API WorkWell team will partner with your leaders year-round, turning feedback into action and guiding implementation. We’ll tailor a Care plan with coaching, training and actionable strategies to align leadership goals with staff needs and drive team success. API will:

  • Create customized leadership action plans to build alignment and motivation.
  • Provide analytics-driven reviews to measure and adjust outcomes.
  • Ensure accountability with monthly check-ins and training.

Our ongoing support includes leadership development, vision mapping, succession planning, communication strategies and more. 

Need extra help? API offers HR-as-a-service for recruitment, salary modeling and beyond.


"Culture is like the wind. It's invisible, yet its effect can be seen and felt." 
-Bryan Walker, IDEO

Results You Can Expect

Alignment Between Staff & Leadership

Through data-backed strategies, API will align your leadership initiatives with employee expectations, reducing friction and enhancing overall team cohesion.

Science-Based,
Proven Results

PhD-tailored for your aviation organization, our assessments provide reliable, evidence-driven insights, ensuring the recommendations we make have a measurable impact.

Improve Retention & Engagement

When leadership and staff are on the same page, engagement improves and your organization becomes a place where top talent wants to stay.

Enhance 
Productivity

A department where leadership and staff are aligned operates more efficiently, with better teamwork and communication.

Alignment Between Staff & Leadership

Through data-backed strategies, API will align your leadership initiatives with employee expectations, reducing friction and enhancing overall team cohesion.

Science-Based, Proven Results

PhD-tailored for your aviation organization, our assessments provide reliable, evidence-driven insights, ensuring the recommendations we make have a measurable impact.

Improve Retention & Engagement

When leadership and staff are on the same page, engagement improves and your organization becomes a place where top talent wants to stay.

Enhance Productivity

A department where leadership and staff are aligned operates more efficiently, with better teamwork and communication.

Additional long-term benefits:

  • Attract and retain top talent
  • Become a better leader
  • Benchmark against industry peers
  • Improve aviation safety
  • Increase your brand reputation and competitiveness
  • Improve overall organizational effectiveness
  • Have informed decision-making
  • Influence innovation and creativity
  • Create more accountable teams and increase KPIs
  • Develop better communication and conflict resolution strategies
  • Attract and retain top talent
  • Become a better leader
  • Benchmark against industry peers
  • Improve aviation safety
  • Increase your brand reputation and competitiveness
  • Improve overall organizational effectiveness
  • Have informed decision-making
  • Influence innovation and creativity
  • Create more accountable teams and increase KPIs
  • Develop better communication and conflict resolution strategies

Let us help you build an engaged workforce where leadership and staff are aligned, engaged and poised for success.

With 50+ years in business aviation, API brings unmatched experience in understanding and addressing the unique challenges of aviation organizations like yours. Together, we’ll ensure that your team reaches new heights—because at API, it’s (always) about people.

Invest in Organizational Wellness

Let the API WorkWell program transform your team for the better.

Schedule a 1:1 consultation and learn how we can help you achieve your goals.

Testimonials

API Job Seeker

API is the very BEST in the industry, hands down!

API is the very BEST in the industry, hands down! I spent several months working with the team at API, including Jennifer and Debbi. The experience was nothing short of incredible. When I was feeling like I wasn’t valuable, you helped me see my worth. When I thought the perfect place for me didn’t exist, you helped show me that it does! You all ROCK, and I will not forget it…ever. I made friends for a lifetime with your group. Thank you for that, and everything else y’all did for me.

Captain , Part 91 Flight Department

"Working with API, I found an opportunity that was closely aligned with my values, personality and aviation goals."

Working with API, I was finally able to find an opportunity that was closely aligned with my values, personality and aviation goals. My current organization is one-of-a-kind, and like a family.

Without API, I never would have known this department existed, much less had the chance to present myself at an interview. The API process was slightly more comprehensive and personal than other applications; I attribute this to the success of the match. Sheryl Barden and her team offered enough insight into the position for me to know I was interested and that a potential match was on the table. They stayed in touch throughout the various phases of interview, which removed the majority of the mystery (and nerves) that usually occurs during the vetting process. I have and will continue to recommend colleagues to API.

Captain , Part 91 Flight Department

"API takes the time to focus on people, their personalities and the right fit."

One of the many things I love about the API team is that they take the time to focus on people, their personalities and the right fit.
I feel completely confident that any career opportunity they present to me is worth serious consideration. Their time and effort is appreciated!

Chief Pilot , Part 91 Flight Department

I made it big time from API's efforts.

API placed me in an excellent position about 55 years ago. I made it big time from their efforts.

Robert B. Jenkins , Pilot

"I offer my sincere thanks to API for helping me to land this amazing job!"

I regularly reflect on how lucky I am to be where I am, surrounded by the best in the industry; and I offer my sincere thanks to API for helping me to land this amazing job!

Flight Standards Captain , Part 91 Flight Department

My experience with API was outstanding. They truly 'get it' when it comes to maintenance.

My experience with API was outstanding. Unlike other recruiters I've worked with, their deep understanding of corporate aviation maintenance was clear from the start. They truly 'get it' when it comes to maintenance, and were able to address all my questions confidently, ensuring I felt supported throughout the entire process.

API also helped me create an exceptional resume that effectively highlighted my unique qualifications, showcasing my strengths in the best possible light. I felt that API presented me with the utmost professionalism. I would highly recommend API to anyone looking to advance their career in Part 91 corporate maintenance.

Flight Engineer , Fortune 50 Part 91 Organization

"The API team is focused on personality and fit. In a corporate flight department, this is a critical component to success."

While most recruiting firms are merely interested in placing pilots in jobs, the API team is focused on personality and fit. In a corporate flight department, this is a critical component to success. By interviewing the departments to determine culture and needs, they then use a variety of personality tests and interviews to match those needs with potential candidates. This is a unique approach to recruiting.

API guided me through the entire process and were there at every step to ensure my success. They gave me clear idea of what the hiring manager was looking for and helped me prepare for the interview. I went in well-briefed and confident. That allowed me to tailor my answers to preemptively address those concerns.

In this dynamic hiring environment, it’s getting difficult to find people qualified on specific equipment. I was not the candidate on paper that my employer-to-be thought they were looking for. But through API's unique recruiting process, they were able to focus on what the hiring customer really needed.

Captain , Part 91 Flight Department

"Calling API was the most important step… in order to land my dream job."

Calling API was the most important step I took after my retirement from the Air Force. API provided outstanding service that allowed me to highlight and market my skills in order to land my dream job with a world-class corporate aviation department.

Senior Flight Technician , Part 91 Flight Department

They truly understand the ins and outs of corporate aviation maintenance

"It was a pleasure working with the API team—they truly understand the ins and outs of corporate aviation maintenance. What stood out the most to me was how well my recruiter, Ben, communicated throughout the process, keeping everything clear and straightforward.

API's industry knowledge and personalized approach really impressed me. They genuinely take the time to understand both the candidate's and the employer's needs, making the match feel seamless. I’m confident this placement is a great fit for both the team and myself."

Flight Engineer , Part 91 Flight Department

"Companies that use API are the types of organizations flight crews want to work for."

I first became associated with API in August 1997 as part of an [outplacement service] severance package. Since then, API has not disappointed.

Over the years, API has placed me in several positions, each one better than the last. API’s commitment to their clients is second to none. Companies that use API to fill positions are the types of organizations flight crews want to work for because they demonstrates a commitment to placing the right people in the right positions.

I consider API an integral part of my career and would highly recommend them to anyone seeking to advance their aviation careers.

Captain , Part 91 Flight Department

"My experience with API has resulted in my dream job."

My experience with API has resulted in my dream job. You will serve yourself, your department or future employer well by developing a long-lasting relationship with these fine people.

Captain , Part 91 Flight Department

I cannot recommend API enough.

I interviewed and set up my candidate profile and over the years I kept in contact with API. Early this year, I was contacted by them to interview for what would become my dream job. I cannot recommend API enough. They handled my interview process with the upmost professionalism and I can’t thank them enough!

Captain G650 , Part 91 Flight Department

"I would highly recommend Aviation Personnel International."

I just wanted to give a sincere thank you for the career assistance and guidance. API did an excellent job preparing, coordinating and navigating as a liaison between myself and the company.

I would highly recommend API to any corporate flight department that is currently searching for highly qualified aviation professionals.

Lead Aviation Maintenance Technician , Part 91 Flight Department

"The whole API process has been quite enlightening."

Thank you for talking with me. I have to admit, the whole API process has been quite enlightening. It made me take a good look at the life experiences that made me the man that I am today.

Pilot , Part 91 Flight Department

Working with the team at API was an absolute pleasure.

Working with the team at API was an absolute pleasure. Every "interview" in their thorough process felt more like a conversation over coffee than a formal interview. Debbi and Jennifer have honed their craft and are experts at screening applicants for placement. They take great pride in matching an applicant's personality with the culture of the companies they represent. Communication was excellent throughout the process. I highly recommend the team at API whether you're an applicant looking for a job or a company looking for the right employee who will match your workplace culture.

Pilot , Encompass Health

"API is the best resource for those looking for a job in business aviation."

Because of their emphasis on fitting the right people to the right position and department, I think that API is the best resource for those looking for a job in business aviation.

The people at API are consummate professionals, and they’ve always provided me with great input to enhance my development as a business aviation professional.

Working with API hasn’t just provided me with job opportunities I would not have found elsewhere, but they have also helped me to efficiently develop professionally.

Lead Pilot , Part 91 Flight Department

"API takes the time to focus on people, their personalities and the right fit."

One of the many things I love about the API team is that they take the time to focus on people, their personalities and the right fit.

I feel completely confident that any career opportunity they present to me is worth serious consideration. Their time and effort is appreciated!

Chief Pilot , Part 91 Flight Department

"My thanks are for my position, and also for helping us create the most cohesive, fun team I have ever been a part of."

As I approach my second anniversary, I wanted to thank you again for seeing the ‘fit’ for me in this position. It has been a wild and fun ride, evolving significantly from the staid, predictable place it was when they retained you. My thanks are for my position, and also for helping us create the most cohesive, fun team I have ever been a part of. No dead weight, no agendas, no siloes. Truly a place where we are greater than the sum of the parts. A place where the people know that just culture prevails and respectful dissent is invited, and celebrated. It may be the best job in business aviation.

Director of Aviation , Part 91 Flight Department
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